Oct 13 2010

laptop-new-extensionsImagine websites like Mercedes.Benz, Coca.Cola, Bud.Light, White.House, Disney.World. What if, instead of rolling out a handful of new domain extensions (like the proposed .xxx, .nyc, .web, etc.) each year, all possibilities of domain extensions were instantly available.

In this scenario, instead of picking from existing domain extensions like .com, .net, .org, you could simply choose a name to go before the dot, and a name to go after the dot. You could register Bluth.Company or Moes.Tavern for your business. You could register Kenny.Powers as your personal website or Bedford.Falls for your city.  The possibilities are almost endless.

This system could also disrupt current country code values, especially for the less adopted cTLDs.  Imagine being able to register .usa instead of sticking to .us. or .britain instead of .co.uk.

One of the reasons that new extensions have been relatively unsuccessful thus far is because it is hard to get the word out to the masses. Each new extension (think .mobi, .tel, .museum, .aero, .jobs or .travel) must face this uphill battle alone and attempt to tell the world that they exist. Years after launch, many people still have never heard of these new extensions that are currently available.

What happens if, instead of attempting to announce every new top level domain extension, the public begins to understand that two words connected by a dot signify a website address.

So how would it work? The new system would be similar to the old system in that you pick the part that goes before/to the left of the dot. Next, instead of choosing from a small list of possibilities for the extension, you would pick whatever you want to go after/to the right of the dot. If the combination was not already taken, you could register it. If the extension to the right of the dot did not exist, it would be created instantly. You could register whatever you want and create any extension you want.  Want to register pickle.donkeyknife as your site? Probably not – but you could.

pickledonkeyknife

So, would this really be a dot com killer?  Maybe eventually, but probably not anytime soon and perhaps not in our lifetime.  Even if this new system were possible, global advertising dollars and brands would likely still only promote their .com websites.  New TLD extensions have mainly been a footnote in the domain name story thus far and have served to reinforced the importance, trust, authority and value of a .com domain name.

6 Responses

  1. dcmike77 Says:

    Why do you even need a ‘.’?

    just the simple ‘donkeyknife’ is all you really need. With vanity urls, registrars will already be equipped to handle this. It would just be a political issue.

  2. Ryan Says:

    dcmike77, thanks for continuing to use the donkeyknife example 😉 . The problem with mixing in single name vanity urls with no extension is that there would be no way to add subdomains without confusing them with another domain. Say you registered “donkeyknife” and someone else registered “pickle.donkeyknife”. What would happen if you wanted to add the subdomain “pickle” to your “donkeyknife” domain?

  3. Domainer Says:

    I must say that this is the first really well thought and reasonable article I have read about the new TLDs so far.

    And I read a LOT of articles and opinions.

    And I rarely say “congrats!”

    Congrats!

  4. Ruben Says:

    This is an old post. So I just drpped by to say this will happen in our lifetime!! 🙂

  5. Ryan Says:

    I’m still not sure about that. This is an old post, and hundreds of new gtlds have been released in the years after this was written, but thus far they have done nothing to diminish the importance, trust, authority and value of a .com domain name.

  6. vito Says:

    I dont know ….online, .site, .news, are going live this month. combined with the fact that a handful of already-live-nGtld-registries decided to release their ‘super premiums’ precisely just before the launch of the cited above. I wonder if the NewGtld Exact Matches with
    .com, will affect what we know today ?
    For example, what would it mean if 100% of domains in dot com’s zone file have a newgtld match ( HelloWorld.com / Hello.Word ) … ? it’s like slowly trimming the .com out … i really wonder.

    , all and the already
    launched extensions, are slowly releasing their ‘super reserved premium whatever’

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